In food, titanium dioxide is often used as an artificial color additive. Tasha Stoiber, senior scientist at the consumer health nonprofit Environmental Working Group, says titanium dioxide can generally be thought of as a paint primer – it often goes on a hard-shelled candy like Skittles before the color is added to give it a uniform shine.

At the same time, the company took the lead in building a product application testing system in the industry, and formed a relatively complete product application testing system. Among them, the hue of blue-phase R838 titanium dioxide reaches the world-class level. The gloss of R838 titanium dioxide, a silicon-aluminum coated product, has surpassed other domestic silicon-aluminum coated products, and reached or even exceeded some domestic zirconium-aluminum products. Titanium dioxide for color masterbatch is recognized by customers for its high whiteness, high coverage and other indicators, the product market share has been greatly increased, and it enjoys high brand awareness and reputation at home and abroad.

Titanium dioxide can boost and brighten colors because of how well it absorbs and also scatters light. In food and drugs, this additive is known as E171 and helps define colors clearly and can prevent degradation (cracking and breakdown of materials) from exposure to sunlight.

The disadvantage of Titanium Dioxide is that it's not cosmetically elegant, meaning it's a white, unspreadable mess. Sunscreens containing Titanium Dioxide are often hard to spread on the skin and they leave a disturbing whitish tint. The cosmetic industry is, of course, really trying to solve this problem and the best solution so far is using nanoparticles. The itsy-bitsy Nano-sized particles improve both spreadability and reduce the whitish tint a lot, but unfortunately, it also introduces new health concerns. 

Permanence and Stability

Still, in 2016 Skittles publicly declared it would get rid of the chemical compound in its products, according to a press release at the time from the Center for Food Safety, which called the substance harmful and potentially poisonous. But the ingredient remains, according to the lawsuit, which alleges the candy company is misleading consumers by not having eliminated titanium dioxide.

But what is titanium dioxide, exactly? Here's what you need to know about this popular food additive — including what products it's used in and whether it's safe to consume.

The author thanks Marco Leona, Scientist-in-Charge of the Department of Scientific Research at the Metropolitan Museum of Art for conducting fluorescence spectrometry on Wheel of Fortune and a valuable discussion of the research, as well as Silvia Centeno, Research Scientist at the Metropolitan Museum of Art, who performed Raman analysis on the watercolors and also contributed her insight. The phenomenon of the phosphorescing lithopone was originally discovered during the author's fellowship in the Sherman Fairchild Center for the Conservation of Works on Paper, funded by the Andrew W. Mellon Foundation. The author thanks all her colleagues for their ideas and support during the research of this paper, and special thanks to Rachel Mustalish for her assistance in editing this work.

The mineral appears to have low skin penetration, but it is a greater concern when inhaled frequently over time.